Mazda unveils their sophisticated new design language which aims to take the brand in a more aspirational direction. It represents a dignified tension and finelyhoned balance of strength and beauty. Although the mazda 2 came out a few years ago, it anticipates some of the abstract themes at the center of the companys new design language. Apr, 2015 mazda is expanding its kodo design language to nonvehicle applications a pair of mazdadesigned items were unveiled on the eve of opening for the event mazda design. With the pursuit of depicting motion through various forms, mazda is closing the door on the nagare design language that weve. Mazdas next generation kodo design sculpting with light. The mazda kodo design language wants to awaken a wild instinct to want to drive this machine while generating a finelyhoned sense of tension with a quality feel that conveys depth and sophistication.
Our tradition of outstanding craftsmanship is another critical element in this artistry. With the pursuit of depicting motion through various forms, mazda is. Mazda design is obsessed with the ultimate form of beauty the artistic forms that can only be shaped by the power and precision of human hands. While these sentences appear at first glance to describe the closing paragraphs of a romance novel, they are actually the words mazda uses to describe its unique kodo design language. Mazda has recently adopted the new kodo motion design in their new line of cars for the upcoming year. Mazdas allnew design language is called kodo soul of motion, which will drive the marques design direction for the next five years, or more on the stand, you will see two. Mazdas kodo soul of motion design philosophy by niko rojas posted in mazdapeoria, uncategorized on wednesday, february 24th, 2016 at 8. The kai concept, like the vision coupe, was created with mazdas kodo design language. You may think, oh its just a name, but its the name that inspires designers. Cars are our canvas, and every one we make begs to be driven. Mazda imbues its cars with soul through its quest to capture the dynamic beauty of life beyond the confines of conventional design. With the kai concept and vision coupe, we get a look at the next evolution of the kodo design language. Mazda released a new car onto the market back in 20, the cx5, which was one of the original crossover suvs. Observing the exterior styling, gone is the smiley face frontend treatment replaced with the brands kodo design language.
What is mazdas kodo soul of motion design language. Mazda takeri a concept of mazda s next generation cd saloon made its world debut at the 2011 tokyo motor show. Oct 25, 2017 mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a. The main goal of a design language is to create focus and clarity for designers. Mar 20, 2015 if youve ever wondered what mazdas kodo soul of motion design language is all about, we have that explanation. Kodo is a design philosophy that, instead of just shaping. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Like the effects of wind or the flow or water, kodo is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. Since then, the full mazda lineup has adopted the design language, all the way from mx5 miata to the cx9.
Mazda is expanding its kodo design language to nonvehicle applications a pair of mazdadesigned items were unveiled on the eve of opening for. Drive a mazda car and youll sense our passion and commitment to the art of creating cars with soul. The mazda6 is the epitome of the ugly duckling finding its unexpected swan. Our new kodo soul of motion design language abounds with graceful, yet energetic, lines. Watch the full video below to learn all about the 2017 mazda cx5s design. The model is poised with the power in its rear, rather than leaning forward. Allnew mazda 6 revealed skyactiv tech, kodo design in cars, global car launches, international news, mazda by danny tan 29 august 2012 10. Oct 30, 2017 the kai concept, like the vision coupe, was created with mazdas kodo design language. The design language aims to breathe life and art into vehicle design, transferring the heart and soul of the artist into the machine. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. The term design language is used to describe the overall visual design of a digital product.
Mazdas kodo soul of motion design language was first introduced in 2010 with the debut of the mazda cx5. Kodo design the soul of motion mazda official website. It allows designers to imbue each model with its own personality while staying true to a unifying theme. Kodo design captures the very instant energy becomes motion. Kodo will be incorporated into all mazda designs, to express a faster, more forceful movement, and to include a more soulful element. To prove it, the japanese automaker has just unveiled a look its future design language dubbed kodo on a. Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. At mazda, we simply cannot help but do things differently its in our nature. May 22, 2011 although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that mr.
Ibm design language for product design and development zymr. The mazda cx5 builds upon its kodo design principles. Car as art kodo soul of motion design philosophy inside mazda. This concept car exploits mazda s latest manipulation of mazda s design language kodo soul of motion and is fully equipped with mazda s breakthrough skyactiv technology, ultimate efficiency for a vehicle without hybrid technologies. Mazda designers abandon nagare, embrace kodo the new. Soul of motion creating a sense of motion, even at a standstillthats the essence of mazdas kodo. Mazda designers abandon nagare, embrace kodo the new york times. This is embodied in the design language of kodo soul of motion and it represents the next generation of mazda design. Mazda designers abandon nagare, embrace kodo the new york. Since 2004, psfk has provided insights, research tools, advice and.
Open up to over 6 million ebooks and audiobooks on awardwinning ereaders and the free rakuten kobo app. Basically, the new mazda kai concept debuts a more mature expression of the already wellknown kodo design language. Its also part of maedas vision to have its vehicles fascinate customers when viewed together. And today, the allnew mazda3 hatchback and sedan usher in the latest generation of kodo design, edifying mazdas. Soul of motion design is our philosophy of breathing life and personality into our cars. Introduced in 2010, mazdas unique kodo design philosophy and its ability to breathe vitality into the car has been the driving force behind. Performance the existing skyactiv petrol engine in the new mazda6 powertrain lineup has been updated and a new highperformance skyactivg 2. Allnew mazda 6 revealed skyactiv tech, kodo design. The mazda cx5 builds upon its kodo design principles by nathalie godoy posted in uncategorized on monday, december 19th, 2016 at 8. Anonymous in its first two generations, mazda threw its kodo design language at the thirdgen version and ended up with o. Our latest design inspiration comes from living athletic forms in nature our cars capture.
Mazdas kodo design process and why its a big deal mazda highly values the aesthetic nature of their cars, so theyve implemented a unique, refined design process called kodo, which is japanese for soul of motion. Oct 25, 2017 mazdas simplified and evolved kodo design language seen in its vision coupe and kai concepts unveiled in tokyo this week and its earlier rxvision show car will be adapted to fit across the japanese brands model range spanning passenger cars, suvs, future electric vehicles and its nextgeneration bt50 utility. This article is about the nagare design language used by mazda. Mazdas evolved design language for the firstever cx30 as mazdas design language has evolved to express a new form of elegance rooted in japanese aesthetics, mazdas designers focused on creating an suv design that transcends the segment. Mazda made it clear recently that it is moving away from its nagare design philosophy. While mazda provided some details of the new kai concept, it still has to divulge the specifics. Dec 19, 2016 the term design language is used to describe the overall visual design of a digital product. Mazda shinari concept first to use new kodo design language.
Details now give the 2014 mazda3 a more fluidic appearance. The evolution of kodo design through concept cars inside. Mazdas kodo design process and why its a big deal mazda highly values the aesthetic nature of their cars, so theyve implemented a unique, refined design process called kodo, which is. Chances are, youve already got a set of resources that you refer to as your design language. Chief designer gives us a walkaround of the 2017 mazda cx5. Clay modellers explore ideas through clay, using their skills and. In the facebook live video below, montousse says the evolutionary changes were made to push the brand toward a. Showcasing an evolution in mazdas kodo design language, new mazda6 has raised the bar with advanced engine and safety technologies and superior craftsmanship. Feb 17, 2015 after a year of internaluse only, gathering feedback, and perfecting, ibm is ready to introduce the ibm design language to the world, as a shared vocabulary, framework and collection of resources that will enable designers to create products that look, sound, think and perform like ibm, without resorting to patterns and templates right off the bat. Mazdas current design concept is called kodo design, and to tell you the truth, it was a long and winding road to find the right name. If youve ever wondered what mazdas kodo soul of motion design language is all about, we have that explanation.
Soul of motion design philosophy is present in mazdas lineup, except for the bt50. Kodo is a design philosophy that, instead of just shaping metal mass, envisions the process as breathing. The 2017 cx5s kodo styling has been updated to match the rest of the mazda lineup. However, the rest of the design gets sleeker lines and an overall more futuristic feel without going overboard. Throughout its history, mazda has explored various design themes of motion. Everyone now knows kodo soul of motion design language, but how does the company actually come out with their designs. Although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that. Building on the sleek beauty of our shinari and takeri concepts, which were the first to feature our kodo design theme, the allnew mazda6 further symbolizes mazdas distinctive power, agility and resilience. Mazda has shown its new minagi concept for the first time at the 2011 geneva motor show, and with it the global debut of its new kodo design language. Maeda tells me that a car capable of expressing life beyond its form and shape can stimulate creativity and imagination of those who look at the car.
Mazda is opening a new chapter in their book of design exploration. Because we do gather certain types of information from visitors. May 12, 20 the mazda6 is the epitome of the ugly duckling finding its unexpected swan. Mar 17, 2017 the reboot of mazdas design was phenomenal. Mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a.
Mazda minagi concept uses kodo design language caradvice. Anonymous in its first two generations, mazda threw its kodo design language at. Aug 29, 2012 allnew mazda 6 revealed skyactiv tech, kodo design in cars, global car launches, international news, mazda by danny tan 29 august 2012 10. Mazda has given its clearest hint yet that it is planning to launch an aston martinrivalling grand tourer sports car with the vision coupe, revealed at the tokyo motor show the striking four. Oct 31, 2017 according to the carmaker, the new mazda kai concept compact hatchback heralds a new generation of inspired vehicles from the company. For the concept car with the same name that is part of this series, see mazda nagare.